Business is not an absolute, but rather a more fluid concept that is constantly changing and reimagining itself. When looking at it in this way there is more of an understanding, if it changes then the business person must as well.
How can a startup or an entrepreneur keep up with something that is always changing if they are just getting into the game. They can, if they put into practice, what many experienced business owners already know. The key to being successful is to adapt. Just as in any other facet of life, adaptation shows flexibility and the willingness to be innovative, as well as enduring some risk. While not all startups are able to commit to a lot of change, some are more stable and can take the chance. Once some level of footing is there, it’s not difficult to try something new. In fact, if it is true that necessity is the mother of invention, then the same applies to business.
In 2008 the economy crashed as it has before and most likely will again someday. There isn’t much business can do. In fact, the way fires rejuvenate a forest, crashes do the same for business. Some good comes about by adapting to the new circumstances of business, for those that want to survive anyway.
One thing that came about from the last crash was the rise of an already existing way of doing business. It’s called a virtual office. Virtual offices had been around, but were mostly used by companies trying to cut back on spending by sending employees home to work remotely. However, millennials who already had a different lifestyle from their baby boomer counterparts, due to the rise in technology continued this trend well after they finished school. Technology made it easier to work remotely and after the crash they found this trend fit perfect into an already transient way of life. Transient, in that most had come to rely on a lifestyle that found a better balance between work and life.
A virtual office allowed a startup or entrepreneur to continue to work and live as they had in school and since it was familiar to them was an easy transition. Today’s baby boomers need to adapt to all the new advances not only in technology but in business. By embracing a virtual office, remote business owners will find all the benefits of a dedicated office but without all the hassles. Live call answering by local receptionist, call forwarding, voicemail to email, faxes to email, mail services with use of a local office space provider (now the VO provider) where mail is received along with an assigned suite number, making them a tenant at this brick and mortar location without having to physically be present day to day, also meeting the requirements to hang a business license, receive mail and packages securely for pick up or forwarding, conference room usage, day office, workstations etc…
By being open to the future and change, professional people can keep their business not only surviving but thriving.