Las Vegas Executive Suites and Virtual Offices

What’s better for your business center? Search Engine Optimization (SEO) or pay-per-click ads? Where will you get the bigger bang for your buck?

Based on a new survey from Social Media Examiner, you may be better off with SEO. In case you aren’t familiar with SEO, it’s the process if improving the visibility of a website in search engines via natural (also called organic or unpaid) means. By contrast, pay-per-click, or PPC, ads are just as you would expect: paid.

Although SEO isn’t always free—you can pay firms pretty pennies (and nickels, and dimes and even thousands of dollars)—you can accomplish a certain level of SEO yourself if you are willing to invest some time in keyword research and updating your website appropriately. And that might be all it takes.

Of course, you might also opt for e-mail marketing. Or you could invest in social media efforts galore. But what is more effective? Social Media Examiner’s fourth annual survey listed SEO right behind e-mail marketing. Paid search, or PPC, was sixth on the list. I think for business centers, SEO may be the most effective online marketing strategy of all.

It seems many social media marketers agree on the value of SEO. In total, 65 percent of social media marketers said they used SEO compared to only 38 percent who use paid search. That should tell you something, business center marketer. It appears that the experts believe you get a higher return on investment for SEO than paid search.

According to the survey, 68 percent of respondents plan to increase their SEO efforts. And another telling stat indicates that only nine percent say they have no plans to use SEO. So now the question is: Are you using SEO? Have you search engine optimized your business center Web site? Are your competitors using SEO? If they are and you aren’t, you are likely missing out on tons of free Internet leads.

SEO is ideal for location-based operations like business centers because you can target based on your city. For example, if your business center is in New York, you’d want to use words like “New York executive office suites� in your meta tags and content. If you are in an area with heavy competition for business centers, SEO could mean the difference between winning and losing the opportunity to sign up new tenants.

If you have any questions about who can provide your business center with knowledgeable SEO or PPC services, please contact an ABCN representative at 800.869.9595.

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Ever heard of specialty answering service? Well, at least 5,000 people have—and a growing number of people are learning more about its phone answering options

Social networking is becoming a successful marketing tool for all business around the world.  Leading the social media rage is Australia. Over 40 percent of

In a recent piece in the Huffington Post, Dell Inc.'s Vice President of Social Media and Community, Manish Mehta offered a round-up of predictions from